Monday, January 30, 2012

Kleiber's law and its possible implications for obesity

Kleiber's law () is one of those “laws” of nature that is both derived from, and seems to fit quite well with, empirical data. It applies to most animals, including humans. The law is roughly summarized through the equation below, where E = energy expenditure at rest per day, and M = body weight in kilograms.


Because of various assumptions made in the original formulation of the law, the values of E do not translate very well to calories as measured today. What is important is the exponent, and what it means in terms of relative increases in weight. Since the exponent in the equation is 3/4, which is lower than 1, the law essentially states that as body weight increases animals become more efficient from an energy expenditure perspective. For example, the energy expenditure at rest of an elephant, per unit of body weight, is significantly lower than that of a mouse.

The difference in weight does not have to be as large as that between an elephant and a mouse for a clear difference in energy expenditure to be noticed. Moreover, the increase in energy efficiency predicted by the law is independent of what makes up the weight; whether it is more or less lean body mass, for example. And the law is very generic, also applying to different animals of the same species, and even the same animal at different developmental stages.

Extrapolating the law to humans is quite interesting. Let us consider a person weighing 68 kg (about 150 lbs). According to Kleiber's law, and using a constant multiplied to M to make it consistent with current calorie measurement assumptions (see Notes at the end of this post), this person’s energy expenditure at rest per day would be about 1,847 calories.

A person weighing 95 kg (about 210 lbs) would spend 2,374 calories at rest per day according to Kleiber's law. However, if we were to assume a linear increase based on the daily calorie expenditure at a weight of 68 kg, this person weighing 95 kg would spend 2,508 calories per day at rest. The difference of approximately 206 calories per day is a reflection of Kleiber's law.

This difference of 206 calories per day would translate into about 23 g of extra body fat being stored per day. Per month this would be about 688 g, a little more than 1.5 lbs. Not a negligible amount. So, as you become obese, your body becomes even more efficient on a weight-adjusted basis, from an energy expenditure perspective.

One more roadblock to go from obese to lean.

Now, here is the interesting part. It is unreasonable to assume that the extra mass itself has a significantly lower metabolic rate, with this fully accounting for the relative increase in efficiency. It makes more sense to think that the extra mass leads to systemic adaptations, which in turn lead to whole-body economies of scale (). In existing bodies, these adaptations should happen over time, as long-term compensatory adaptations ().

The implications are fascinating. One implication is that, if the compensatory adaptations that lead to a lower metabolic rate are long term, they should also take some time to undo. This is what some call having a “broken metabolism”; which may turn out not to be “broken”, but having some inertia to overcome before it comes back to a former state. Thus, lower metabolic rates should generally be observed in the formerly obese, with reductions compatible with Kleiber's law. Those reductions themselves should be positively correlated with the ratio of time spent in the obese and lean states.

Someone who was obese at 95 kg should have a metabolic rate approximately 5.6 percent lower than a never obese person, soon after reaching a weight of 68 kg (5.6 percent = [2,508 – 2,374] / 2,374). If the compensatory adaptation can be reversed, as I believe it can, we should see slightly lower percentage reductions in studies including formerly obese participants who had been lean for a while. This expectation is consistent with empirical evidence. For example, a study by Astrup and colleagues () concluded that: “Formerly obese subjects had a 3–5% lower mean relative RMR than control subjects”.

Another implication, which is related to the one above, is that someone who becomes obese and goes right back to lean should not see that kind of inertia. That is, that person should go right back to his or her lean resting metabolic rate. Perhaps Drew Manning’s Fit-2-Fat-2-Fit experiment () will shed some light on this possible implication.

A person becoming obese and going right back to lean is not a very common occurrence. Sometimes this is done on purpose, for professional reasons, such as before and after photos for diet products. Believed it or not, there is a market for this!

Notes

- Calorie expenditure estimation varies a lot depending on the equation used. The multiplier used here was 78,  based on Cunningham’s equation, and assuming 10 percent body fat. The calorie expenditure for the same 68 kg person using Katch-McArdle’s equation, also assuming 10 percent body fat, would be about 1,692 calories. That would lead to a different multiplier.

- The really important thing to keep in mind, for the purposes of the discussion presented here, is the relative decrease in energy expenditure at rest, per unit of weight, as weight goes up. So we stuck with the 78 multiplier for illustration purposes.

- There is a lot of variation across individuals in energy expenditure at rest due to other factors such as nonexercise activity thermogenesis ().

Monday Meeting: The Rubbish Diet Challenge Wk 2

After such a great start to Week 1, which saw our bin slimmers sorting out their recycling systems at home and getting familiar with what can be recycled locally, this week's challenge will take them to a whole different level when it comes to their waste busting mission.

Whilst last week's challenge was to recycle as much as they could, this week's focus moves to eliminating other waste through what they buy. 

There are even more mini challenges to contend with this week, which will have the rubbish dieters scouring the shelves of the supermarkets and checking the packaging to see which products will suit their recycling bins and their rubbish bins alike.

This is the week, where I'd recommend that you allow an extra half-an-hour for your grocery shopping, or if you normally do it online, make some time to go off the store for just this occasion.  It will be worth the effort.


So are you still up for the challenge?  Great, then here we go:

This week is all about getting used to shopping with waste in mind, becoming knowledgeable about packaging and your own shopping habits and asking yourself some questions before you buy.  It won't be easy because, against the aim of reducing waste you will also need to weigh-up other factors such as budget, convenience, values and personal taste.  There is lots of information in the Week 2 of The Rubbish Diet Challenge guide, but these mini-challenges will get you started in the right direction.



1: Before you buy anything, ask yourself the following questions:

  • If I buy this product, will I definitely use it?
  • Can I buy it without packaging?
  • Can I reuse, recycle or compost the packaging?
  • Are the reycling options convenient?
  • Do I really need the product if the packaging ends up in landfill?
  • Without this packaging, will the contents end up as food waste?
  • Are there alternative products that create less waste than my usual choice?
  • Is the product\packaging made from recycled materials?
  • Can you make it at home?


2. Become familiar with recycling labels: The first thing you need to understand about recycling labels, is that they should NEVER replace advice from your local authority.  Only your local council can tell you exactly what they are able to recycle.  Packaging labels only offer extra reminders about which materials can be recycled in the UK and the extent of the sevices available.

More information is available in The Rubbish Diet Challenge guide, but even without that, my top tips are:

  • Ignore this symbol, as it means nothing to UK recycling guidelines. It has no value in this country and just makes me want to spit feathers, so just pretend it's not there.



  • Look out for these labels instead, developed by WRAP and the British Retail Consortium and which have become the retail sector standard.  However even if the label says it can't be recycled, e.g. Film, as shown below, you should check with your local council first.




3. Learn to lift and separate. This particular exercise is for those who live in areas where plastics such as yoghurt pots and margarine tubs aren't recycled.  If are looking for off-the-shelf alternatives which enable you to throw less plastic into landfill, try and identify products that have been designed to use less plastic, ie developed with a thin plastic inner and a stiff cardboard outer. Brands such as Yeo Valley have redesigned their packaging in this way. It just means that before you recycle, you should split and separate the packaging.


4. Remember prevention is better than cure and here's a list that might help.

  • Pick up an old bag before you head to the shops.
  • Buy loose, where possible (Bananas don't need bags)
  • Take a container, if the shop allows (and follows in the footsteps of Unpackaged)
  • Buy concentrated products.
  • Look for refillable options.
  • Supersizing your purchase can sometimes help reduce packaging, so look for larger packs.


So, it will be interesting to see how our 8 volunteer households get on this week, throwing these extra decisions into their already busy lives.  However, as experience shows, once you become aware of how much waste results from our purchasing choices, it really does become easier to shop with waste in mind as a subconcious mindset, just as we shop with any of the other values that we carry with us.

So, without further ado, it's time to reintroduce our bin slimmers and see how they are getting on.  I think they're doing really well and the results of this week's weigh in will be updated as the results come in.


1.  Terry-anna.
Household: 2 adults, in Ipswich Borough, Suffolk. 
WK1 Weigh-in: 1.5 large bags, filling one third of a wheelie bin (fortnightly):  THIS WEEK: half a bag, with another week to go before collection.

2.  Ness.  @NessyThompson
Household: 2 adults & 5 children, a rural village in Mid Suffolk
WK1 Weigh-in:  2 full wheelie bins (fortnightly).  THIS WEEK: less than 1/2 a wheelie bin, with another week before collection.

3.  Donna.  @Donna_De
Household: 2 adults, in Tower Hamlets in London. www.beatinglimitations.com/blog
WK1 Weigh-in: 1 30L rubbish sack. (weekly).  THIS WEEK: 1 30: rubbish sack.

4. Amy. @AmyMarpman
Household: 2 adults in New York City.   www.beyondthebluebin.com
WK1 Weigh-in: 2 bin bags - estimated 9kg / 20lbs. (Weekly) THIS WEEK: 1 small bag - 3.6kg / 8lbs

5: Kate. @BusinessPlumber
Household: 2 adults, in a rural village in Mid Suffolk : www.businessplumber.co.uk
WK1 Weigh-in: 1 unusually full wheelie bin - incl Christmas waste. (fortnightly): THIS WEEK: 1 bin bag with another week before collection.

6: Jax. @LiveOtherwise
Household: 2 adults, 3 children & a baby on its way, in Suffolk Coast. http://liveotherwise.co.uk/makingitup/
WK1 Weigh-in: 7 small bin bags - filling one third or half of a wheelie bin (fortnightly). THIS WEEK: 3 small bin bags, with another week before collection,

7.Melanie
Household: 2 adults, 2 children, Aylesbury Vale, Buckinghamshire
WK 1 Weigh-in:  3 large bin bags, almost filling a whole wheelie bin. (weekly).  THIS WEEK: 2 Bags.

8.Tim @Dotterel
Household: 2 adults, 3 children, Lincolnshire.  www.bringingupcharlie.co.uk
WK 1 Weigh-in: 1 full wheelie bin (fortnightly). THIS WEEK: 4 small bags with 1 week to go before collection.


Don't forget, just because the Rubbish Diet challenge is already in WK 2, it doesn't mean that you can't join in.  Just visit the online guide to catch up with everything you need to do.  There's also lots happening on Twitter too, so to join in the conversation just use the hashtag #therubbishdiet, or tweet @karencannard.

And if you're a blogger, remember to share your latest blogpost on the topic using the clever little linky below.  If you're got any questions, please feel free to get in touch.

_____________________________________________


Friday, January 27, 2012

The Friday Journal: It's all been happening in Week 1



What a week it's been.  Very much of a whirlwind really, which kicked off in great style on Monday launching on BBC Radio Suffolk from Bury St Edmunds' Household Waste Recycling Centre.

It really is incredible to see how much can happen in just five days. News coming in from the households participating in the challenge includes great discoveries of local recycling facilities that will help keep all sorts of materials out of the bin.




There have been challenges too, including one household, which was trying to find a convenient Tetra Pak recycling bank. Hopefully that will be resolved.
 
The bin slimmers have also been organising new storage facilities, recycling new things and have even given me access to their bins to see if anything had been missed.  And yes, it is rewarding to find stuff in a bin that can be passed on easily for recycling and already fits in with an existing recycling routine.

I've made a few discoveries this week too, not least that all the recycling centres across Suffolk take plastic packaging such as rice and pasta packets as well as the polythene bags, but we can also bung corks in their timber collection and their media banks will accept VHS tapes, cassettes as well as CDs and DVDs.

That's the thing with recycling centres, facilities are always changing so if it's been a while, it's always worth popping in for a bit of a gander, as was discovered by one of our participants today, who drives past most days but has never been in, except for one occasion as a passenger.

Other great discoveries include improvements over the last year to council business recycling facilities in Bury St Edmunds, which now includes heavyweight items such as glass. Having met with our borough council today, I'm also looking forward to more good news being announced over the next few months.  Further afield, Aylesbury Vale District Council, home to one of our families, will also be announcing improvements to their service too.

This week, our local primary school commited to taking its own Rubbish Diet Challenge and has already started to investigate how they can reduce food waste over the next seven weeks, a project that's been adopted by their eco-club, so I'll be keeping an eye on how they get on.

And elsewhere, a local cafe, The Coffee House in Moreton Hall, signed up as a Tapwater.org refill station, enabling passers-by to refill their water bottles for free and reduce the need for bottled water. I only suggested it on Wednesday and by Thursday, they were on the Tapwater map.

So what with our Ipswich bin slimmer receiving her new slim bin from the council, a compost bin on order for another and a kitchen waste caddy awaiting delivery and some reports coming in of less waste, it has been a really good start to The Rubbish Diet Challenge 2012.  And I really can't thank the participants enough, as well as others who are joining in as the challenge progresses.

But the proof is always in the pudding and we will find out more at next week's Monday Meeting, when a new set of mini-challenges will be set,

However, in the meantime, if you haven't seen it before, do check out one of my favourite videos of this week, put together by Tim Atkinson, aka The Dotterel, who's taking the challenge in Lincolnshire.  The full blogpost can be found here.

Thursday, January 26, 2012

The Rubbish Diet: The sponsored approach

It warmed the cockles of my heart yesterday, to discover that there were even more bin slimmers officially on board, aiming to reduce their household waste over the next 8 weeks, and one of them had extra news to share.

It came in the form of Joanna Boardman, who has not only pledged to see how low she can go, but has also registered her challenge on the DoNation website in the hope that she can also gain some sponsorship for her efforts. 

Now, before you think I'm going to ask you to empty out your spare change, if you haven't come across it before, the DoNation scheme is a sponsorship site with a difference.

It asks supporters not to delve into their pockets, but to donate by doing instead, a marvellous idea based on the inspiration of founder Hermione Taylor, who cycled from London to Morocco in 2009.  She didn't ask friends and family for sponsorship but asked them to do something to make a difference to help environmental issues. She was amazed that this drew sponsorship from 216 people, whose actions saved over 16 tonnes of CO2, the equivalent of 84 flights from London to Morocco.

Joanna challenge was the 100th to be registered at DoNation, and she is now keeping a diary over at her blog Let's Waste Less, which encourages people in North East Lincolnshire to make less waste.  Joanna also happens to be a waste minimisation officer for North East Lincolnshire and having just moved into the county it will be interesting to see how she gets on, whilst wearing both her professional hat as well as being a resident.

Her starting point last week was 1 sack full of kitchen rubbish and two carrier bags full of other household waste.  She lives in an area that doesn't recycle yoghurt pots or plastic meat packaging and she'll no doubt have trouble with all kinds of plastic film as well.

And having left her old compost bin in situ at the previous house, one of her first tasks has been to organise a new one for her latest property.

I remember that was one of the first things I did when we first moved to Bury St Edmunds.  Even though the council collected fruit & veg peelings and garden waste, I recall crossing my arms defensively and saying "They're not getting their hands on my compost!", so there's nothing quite like a girl after my own heart.

We'll be keeping tabs on Joanna's progress over the coming weeks, but do visit her blog for more info and pop over to see how you can sponsor her at the DoNation site.  I've just promised to switch from my car to using my bike once a week, which will apparently save 9kg CO2 each time.  It's about time I got back to pedal power..... and I suppose it's a form of 'recycling'. (Boom Tish)

___________________________________________

Tuesday, January 24, 2012

Meet the bin slimmers

Each week, I will be introducing some of the volunteers who have signed up for the Rubbish Diet challenge, so that we can find out more about their rubbish, the issues that arise and their plans for slimming those bins.

For Week 1, I'd like to introduce you to two people from Suffolk, Ness and Terry-anna.

Meet Terry-anna

Terry-anna lives with her partner in Ipswich, which falls under the district of Ipswich Borough.

When she first volunteered for the challenge she mentioned that she threw out between 2 -3 bags of rubbish every fortnight. However, already at the start of the challenge this week, she'd already slimmed this down to one and a half bags for her first weigh-in. 

This is great. Taking advantage of less waste, Terry-anna has already ordered a new slimmer bin from her council, a 180L, which will take up less room than the average 240L that's issued to most homes.

Some of the key things that her household will be tackling throughout the Rubbish Diet Challenge include some food waste (but not much), aerosol cans and those annoying little things such as tissues.  However, she doesn't want to stop there. When she was offered the opportunity to have a larger recycling bin, she politely declined.  Instead, she hopes to slim down her recycling bin too.

Huge thanks to Terry-anna for joining in and helping to support the launch of the challenge on BBC Radio Suffolk this week.  You can listen in on the link to Mark Murphy's show, with my introduction at 1hr 6min and Terry-anna's interview at 1hr 25m, where she confesses that she really hopes to get down to zero during Week 8.

*Terry-anna's new bin is part of Ipswich Borough Council's 60\40 plan where they are aiming for 60% recycling and offer residents the choice of smaller rubbish bins and larger recycling bins. 

For Ipswich's recycling guidelines, click here.



Meet Ness

Ness lives with her husband and three children (aged 6, 8 & 10) plus a dog and two cats, in the rural district of Mid Suffolk.

Currently she has two wheelie bins for rubbish, which are generally full to capacity each fortnight.  However, for her first weigh-in this week, she was already pleased to see that her rubbish was down by one bag since she's been preparing to take on the challenge.

The key challenges for Ness will be organic waste and making sure that her family follows the recycling guidelines.  It's a busy household, which means things that can be recycled often get thrown into the rubbish bin.  Just like Ipswich, Mid Suffolk residents benefit from mixed plastics recycling so most packaging can be put in the recycling bin for kerbside collection. 

However, Mid Suffolk doesn't collect compostables, except for garden waste, and even so, this service is only provided on subscription for residents who need it.  Knowing that organic waste such as peelings and odd pieces of mouldy fruit end up in her rubbish bin, Ness has committed herself to getting to grips with home-composting and has already got a bin on order.

She's also focusing on how she can organise other materials to drop at the Household Waste Recycling Centre, which admittedly is not always a convenient exercise, but will allow her to recycle textiles, Tetrapaks,  plastic film and hard plastic.  I'm hoping that by the end of this challenge, Ness will have cut her rubbish down by at least half and the council will be able to wheel that second bin away.

*For Mid Suffolk's recycling guidelines, click here.


I'll be reporting back on how both households have managed later on in the challenge.  In the meantime, for further information about recycling facilities in Suffolk, visit the county's new website.

Educating the family

Sometimes the family can make you scream!
So, we're only in Day 2 of the Rubbish Diet Challenge and several of the volunteers - and other folk  - are already confessing their first major hurdle ... and that's the recycling bin saboteurs who strike when their backs are turned!

The question I've been asked is how the heck do you educate other family members to get on board with your goal of slimming that bin!

This is a tricky one, especially if others in your household don't have the same amount of patience as you, or even think that recycling is a futile exercise,  And then there's the issue that recycling is often not as straight-forward as it should be, so without proper supervision they get confused.

Confusion is probably the easiest obstacle to tackle.  The first step is to list the rules and place it next to your recycling bin. I would suggest placing a copy on your rubbish too for double measure.  If you're a family with young children, it might be possible to task them with creating a poster with pictures of the things that should go in the recycling bin and hope they follow the rules if they've taken some ownership on the matter.  From a practical perspective you may also need to provide some extra boxes, to make it more simple.

If children are the main culprits, you could suggest they compete against each other to see who can create the least rubbish each week. Give them a box or a carrier bag each to collect their personal rubbish and see how they go.  Warning! Incentives may be required.

Even adults might want to give this a try.  For inspiration, I recommend paying a visit to the Clean Bin Project, where Jen and Grant challenged each other to see who could create the least waste for a whole year.  Yes a year!  Those taking part in The Rubbish Diet Challenge will now be grateful that this is just for eight weeks.

If the issue stretches beyond confusion over what can be recycled and moves into the area of values or different levels of patience, I woudn't want to meddle as I'm no expert in such matters, but I'd suggest expressing your feelings first and offer evidence that it is worthwhile, whether it's the £56\tonne landfill tax that we pay to dump our rubbish in the landfill, or the energy savings that are created as a result of recycling. 

The Recycle Now website is a great place to start for basic consumer information, and features useful videos.  The Recyclometer on the Coca-Cola website is also an informative resource.

For further information about policies and research that are being developed at a national level, across all sectors, including government, retail and manufacturing, I'd recommend delving into the WRAP website as well as WasteWatch, which is an educational charity.

Of course another aspect of education is food waste, but this issue is a total minefield and worthy of a blogpost of its own, which I plan to visit in a few weeks time.

This blogpost offers an insight into how things have worked in our family and amongst some of the households with whom I've discussed this issue before. And trust me, my husband is not always the most patient when it comes to recycling or my piles of stuff waiting for the charity shop run!  If you've found other ways of getting your family on board, I'd love to know, so please do share.

______________________________________________

On Twitter?  Then do join in the conversation using the hashtag #therubbishdiet or tweet @KarenCannard

Monday, January 23, 2012

All diets succeed at first, and eventually fail

It is not very hard to find studies supporting one diet or another. Gardner and colleagues, for example, conducted a study in which the Atkins diet came out on top when compared with the Zone, Ornish, and LEARN diets (). In Dansinger and colleagues’ study (), on the other hand, following the Atkins diet led to relatively poor results compared with the Ornish, Weight Watchers, and Zone diets.

Often the diets compared have different macronutrient ratios, which end up becoming the focus of the comparison. Many consider Sacks and colleagues’ conclusion, based on yet another diet comparison study (), to be the most consistent with the body of evidence as a whole: “Reduced-calorie diets result in clinically meaningful weight loss regardless of which macronutrients they emphasize”.

I think there is a different conclusion that is even more consistent with the body of evidence out there. This conclusion is highlighted by the findings of almost all diet studies where participants were followed for more than 1 year. But the relevant findings are typically buried in the papers that summarize the studies, and are almost never mentioned in the abstracts. Take for example the study by Toubro and Astrup (); Figure 3 below is used by the authors to highlight the study’s main reported finding: “Ad lib, low fat, high carbohydrate diet was superior to fixed energy intake for maintaining weight after a major weight loss”.


But what does the figure above really tell us? It tells us, quite simply, that both diets succeeded at first, and then eventually failed. One failed slightly less miserably than the other, in this study. The percentage of subjects that maintained a weight loss above 25 kg (about 55 lbs) approached zero after 12 months, in both diets. This leads us to the conclusion below, which is always missing in diet studies even when the evidence is staring back at us. This is arguably the conclusion that is the most consistent with the body of evidence out there.

All diets succeed at first, and eventually fail.

In using the terms “succeed” and “fail” I am referring to the diets’ effects on the majority of the participants. This is in fact better demonstrated by the figure below, from the same study by Toubro and Astrup; it is labeled as Figure 2 there. Most of the participants at a certain weight, lose a lot of weight within a period of 1 year or so, and after 2 years (see the two points at the far right) are at the same original weight again. What is the average time to regain back the weight? From what I’ve seen in the literature, all the weight and some tends to be regained after 2-3 years.


The regained weight is not at all lean body mass. It is primarily, if not entirely, body fat. In fact, many studies suggest that those who diet tend to have a higher percentage of body fat when they regain their original weight; proportionally to how fast they regain the weight lost. Since the extra body fat tends to cause additional problems, which are compounded by the dieting process’ toll on the body, those dieters would have been slightly better off not having dieted in the first place.

Guyenet and Schwartz have recently authored an article that summarizes quite nicely what tends to happen with both obese and lean dieters (). Take a look at Figure 2 of the article below. The obese need to lose body fat to improve health markers, and avoid a number of downstream complications, such as type 2 diabetes and cancer (). Yet, with very few exceptions, the obese (and even the overweight) remain obese (or overweight) after dieting; regardless of the diet.


So what about those exceptions, what do they do to lose significant amounts of body fat and keep it off? Well, I rarely use myself as an example for anything in this blog, but this is something with which I unfortunately/fortunately have personal experience. I was obese, lost about 60 lbs of weight, and kept it off for quite a while already (). Like most of the formerly obese, I can very easily gain body fat back.

But I don’t seem to be gaining back the formerly lost body fat, and the reason is consistent with some of the studies based on data from the National Weight Control Registry, which stores information about adults who lost 30 lbs or more of weight and kept it off for at least 1 year (). I systematically measure my weight, body fat percentage, and a number of other variables; probably even more than the average National Weight Control Registry member. Based on those measurements, I try to understand how my body responds in the short and long term to stimuli such as different exercise, types of food, calorie restriction, sleep patterns etc.

And I act accordingly to keep any body fat gain from happening; by, for example, varying calorie intake, increasing exercise intensity, varying the types of food I eat etc. With a few exceptions (e.g., avoiding industrial seed oils), there is no generic formula. Customization based on individual responses and cyclical patterns seems to be a must.

Looking back, it was relatively easy for me to lose all that fat. This is consistent with the studies summarized in this post; all diets that rely on caloric reduction work marvelously at first for most people. The really difficult part is to keep the body fat off. I believe that this is especially true as the initial years go by, and becomes easier after that. This has something to do with initial inertia, which I will discuss soon in a post on metabolic rates and their relationship with overall body mass.

For people living in the wild, I can see one thing working in their favor. And that is not regular starvation; sapiens is too smart for that. It is laziness. Hunger has to reach a certain threshold for people to want to do some work to get their food; this acts as a natural body composition regulator, something that I intend to discuss in one of my next posts. It seems that people almost never become obese in the wild, without access to industrial foods.

As for living in the wild, in spite of the romantic portrayals of it, the experience is not as appealing after you really try it. The book Yanomamo: The Fierce People () is a solid, if not somewhat shocking, reminder of that. I had the opportunity to meet and talk at length with its author, the great anthropologist Nap Chagnon, at one of the Human Behavior and Evolution Society conferences. The man is a real-life Indiana Jones ().

In the formerly obese, the body seems to resort to “guerrilla warfare”, employing all kinds of physiological and psychological mechanisms, some more subtle than others, to make sure that the lost fat is recovered. Why? I have some ideas, which I have discussed indirectly in posts throughout this blog, but I still need to understand the whole process a bit better. My ideas build on the notion of compensatory adaptation ().

You might have heard some very smart people say that you do not need to measure anything to lose body fat and keep it off. Many of those people have never been obese. Those who have been obese often had not cleared the 2-3 year “danger zone” by the time they made those statements.

There are many obese or overweight public figures (TV show hosts, actors, even health bloggers) who embark on a diet and lose a dramatic amount of body fat. They talk and/or write for a year or so about their success, and then either “disappear” or start complaining about health issues. Those health issues are often part of the “guerrilla warfare” I mentioned above.

A few persistent public figures will gain the fat back, in part or fully, and do the process all over again. It makes for interesting drama, and at least keeps those folks in the limelight.

Sunday, January 22, 2012

Monday Meeting: The Rubbish Diet Challenge wk 1

Welcome to Week 1 of The Rubbish Diet Challenge, 2012.

Do pull up a chair and settle yourselves in.  My name's Karen. I'm a blogger, housewife and self-confessed waste geek and over the next eight weeks, I am going to take you through a programme of talking about utter rubbish.

The aim of the challenge is simple: to slim your bin over the next 7 weeks before attempting a zero waste week. But we won't worry about that now.  I don't want to give you the collywobbles.

And of course the reason for the challenge is to cut the amount of valuable resources that currently end up in landfill or indeed incinerators, as a result of a lack of recycling facilities, insufficient knowledge or insufficient incentives. We all lead busy lives, so I hope this challenge will provide a short break with opportunities to make long-lasting changes.

The Rubbish Diet will take you through this process gradually. The focus will be our Monday Meetings, highlighting mini-challenges each week.  These challenges will hopefully get your brain whizzing, thinking about new ways in which you can keep your rubbish down. There will be links to useful resources too.

You will also be encouraged to 'weigh-in' just like any other slimming club, where you can measure your progress over the coming weeks and see that weight coming off. How you record it is up to you. You can either get on the scales, count your bags or just take photos.


So, are you up for the Challenge?

It would be great if you are. And if so, here are your tasks for Week 1.


1. Write a list of the top 5 things that fill your rubbish bin, e.g. cooked food waste, plastic, nappies. This will be your Hit List, that will help you in your goal over the next 8 weeks.

2. Try to recall the amount of rubbish that went out on your last collection day and record the level that you put out next time.

3. Phone your council, visit their website or visit www.recyclenow.com to find out EXACTLY what can be recycled at your kerbside, local bring banks or your Household Waste Recycling Centre (commonly known as the Tip). Even if you think you already know, you may be surprised about new services that have been introduced. And don't forget retailers such as supermarkets or electrical stores. Leave no stone unturned! Even TetraPak has its own recycling website.

4. Organise a proper place to sort out your recycling at home, even a few empty boxes will do or hang some bags on a hook behind the door.  If you haven't got a compost bin, now's the time to consider one. Visit http://www.recyclenow.com/home_composting/

5. Think about ways in which you can reduce your waste, even before the need for recycling, e.g. reducing mail, (visit www.stopjunkmail.org.uk) reusing stuff, or simply making things last longer through repair or extending their use. If food waste is your issue, have a rummage over at www.lovefoodhatewaste.com.


If you want further inspiration and ideas, check out The Introduction section of the online Rubbish Diet Challenge guide, which also provides the background to this challenge and the one that I took in 2008. Then have a read of Week 1, where there is a lot more information to support the tasks listed above.

Other great sources are: My Zero Waste and  Can I recycle this.

And if you can, do join in the chatter over on Twitter, either by following the hashtag #therubbishdiet or tweeting me @KarenCannard.


Participating Households

If you're joining in the challenge, you certainly won't be on your own. Eight households have volunteered - yes volunteered - to have a go and blog, tweet or show their friends their rubbish on Facebook.

So let me introduce you, along with any Twitter IDs and blogs that they might write. As their weigh-in results are recorded, they will be updated as they come in. I don't know much about their rubbish at this stage, but over the weeks all this will unfold as we get to know them better.  Just bear in mind, their rubbish will be collected on different days and they have chosen to record it in the best way that suits them.  This is okay as it's their personal challenge and not a competition.

1.  Terry-anna.
Household: 2 adults, in Ipswich Borough, Suffolk. 
Weigh-in: 1.5 large bags, filling one third of a wheelie bin (fortnightly)

2.  Ness.  @NessyThompson
Household: 2 adults & 5 children, a rural village in Mid Suffolk
Weigh-in:  2 full wheelie bins (fortnightly)

3.  Donna.  @Donna_De
Household: 2 adults, in Tower Hamlets in London. www.beatinglimitations.com/blog
Weigh-in: 1 30L rubbish sack. (weekly)

4. Amy. @AmyMarpman
Household: 2 adults in New York City.   www.beyondthebluebin.com
Weigh-in: 2 bin bags - estimated 9kg / 20lbs. (Weekly)

5: Kate. @BusinessPlumber
Household: 2 adults, in a rural village in Mid Suffolk : www.businessplumber.co.uk
Weigh-in: 1 unusually full wheelie bin - incl Christmas waste. (fortnightly)

6: Jax. @LiveOtherwise
Household: 2 adults, 3 children & a baby on its way, in Suffolk Coast. http://liveotherwise.co.uk/makingitup/
Weigh-in: 7 small bin bags - filling one third or half of a wheelie bin (fortnightly)

7.Melanie
Household: 2 adults, 2 children, Aylesbury Vale, Buckinghamshire
Weigh-in:  3 large bin bags, almost filling a whole wheelie bin. (weekly)

8.Tim @Dotterel
Household: 2 adults, 3 children, Lincolnshire.  www.bringingupcharlie.co.uk
Weigh-in: 1 full wheelie bin (fortnightly)


So, I guess that means that The Rubbish Diet Challenge 2012 is officially launched and it's no coincidence that it's the same week as I set up the blog four years ago, so this forms pretty much of a blogging celebration too.

Thank you too all who take part.  There'll be more coming up on the blog this week, as we find out more about the issues and challenges that two of our participants, Terry-anna and Ness, will be facing.

In the meantime, if you're around at 10am, listen in to The Mark Murphy show on BBC Radio Suffolk, where I will be talking more about the challenge and the households that are taking part, live from the Household Waste Recycling Centre in Bury St Edmunds.

_______________________________________________

If you have a blog and are inspired to take up the challenge, I'd love to follow your progress, so do let me know about it by adding your blogpost in the linky box below.

My thoughts and hopes for The Rubbish Diet Challenge

It's the eve of the Rubbish Diet Challenge and I realise that part of me feels quite nervous but excited too. Who knows what will happen over the next few weeks as 8 households endeavour to slim their bins in public.

As four of these households are based in Suffolk, I will be officially launching the challenge live on BBC Radio Suffolk just after 10am, quite appropriately in an outside broadcast from our local Household Waste Recycling Centre in Bury St Edmunds. So if you get a chance, do listen into the Mark Murphy show, which is also launching its own Don't be a Tosser anti-litter campaign on the same day.

In the meantime, here's a video I made earlier today about my thoughts on The Rubbish Diet Challenge... warts and all.  See you again tomorrow for the first Monday Meeting, where I will send you away with your first set of mini-challenges.

Thursday, January 19, 2012

Weight loss, Watt loss!


See that bin on the left?

That's our rubbish bin.

No, not the big one.

But that little one.

The teeny-tiny one on the left-hand-side.

Yes, I know it looks like an ordinary bathroom bin, but it actually is the main one for our household waste, and resides in the kitchen.

The bin on the right-hand-side used to be our rubbish bin, but during my very first zero waste challenge, it was promoted to handle our recycling.  As our rubbish gradually got lighter and the bin bag became slimmer, we didn't need such a huge bin, so downsized a little...or rather a lot. 


During the last few years we've also been doing the same with our energy usage.   However, unlike rubbish, it's much harder to visualise the impact if your energy source gets delivered through pipes and wires.

Wouldn't it be great if you could look at that small bin and pat yourself on your back with great satisfaction knowing that was all the energy your household used in a week instead of needing that huge bin.

Before I even begin to blow my mind with musings on the actual size of bin we would need to demonstrate that, there are simple tools that can deliver the kind of information needed for analysis, and that's in the form of an energy monitor. An energy monitor tracks how much electricity you’re using translates that into amount of money you’re spending by the hour.

We bought one several years ago and had so much fun. The children were even distracted from the TV and instead spent several evenings running around the house turning lights on-and-off and helping me to start the washing machine, dishwasher and oven.  I was just relieved they couldn't find the switch for the fridge\freezer or I really would have been in trouble.

But energy monitors aren't just fun for entertaining the kids, they're great for adults too, not that Mr A and I indulged in similar games of running around flicking the switches mind you!  STOP IT!  No, we'd look at the digital display and rub our hands together in a scrooge-like manner thinking 'Kerching' when pondering the savings made, while my mind distracted itself towards gorgeous vintage jewellery or shoes.  Wrong I know, and I've worked hard at improving my attitude since.

Soon everyone will be using them. The government has set a deadline of 2019 for all British households to have smart meters, gas and electricity meters that also monitor energy use. British Gas has already started upgrading its customers.

Since we've used our monitor, it's made me think twice about regulating the temperature of our radiators, making more efficient use of our hob & oven and even the amount of washing we do.  Where I used to bung everything in the washing machine after each wear, stuff now only goes in if it doesn't pass my quality control tests, i.e. having a whiff of it first. And we hardly use our tumble dryer these days, preferring to air-dry the washing instead.

But I know we've got to work harder.  Leaving on the various computers remains a problem for us (sometimes three can be running, talking amongst themselves, while we all sit down for dinner or are distracted by something on TV), which is why I've agreed to follow the Smart Mums Watt Loss Challenge.

Maybe I should get another bin, for recycling our Waste Electricals and if I see no progress, I can threaten to  bung the computers in there.  Ah, there's nothing like a spot of visualisation to inspire results.

And don't think I'm immune from my threat. If you don't see me again, you'll know my husband has read this post and has recycled my laptop for leaving it on when I should have turned it off!



_________________________________________________________

I’m a British Gas Smart Mums Ambassador, working with BritMums and British Gas to highlight energy issues in the home.

Wednesday, January 18, 2012

The Rubbish Diet Challenge 2012 - And you're invited!

Next Monday on 23rd Jan, I am launching the Rubbish Diet Challenge 2012.

And I am inviting you to take part, along with your friends and family and even colleagues at work.

Your mission will be to find ways of slimming your rubbish bin and you will have 8 weeks to do it.  In the final week, if you want to push the limits and create a name for yourself, there's even the chance to attempt a Zero Waste Week.

Rubbish and waste management is still a huge problem in the UK and even though recycling targets and are being increased and often met by local authorities, we still have a long way to go in tackling the wider issue of waste reduction.

I believe that people power is a key component to tackling the country's waste problem.

The Rubbish Diet Challenge aims to empower average households everywhere to do something positive about waste reduction at home or at work, even if it's just taking the opportunity to learn that little bit more about local recycling, tackling food waste or encouraging your council or community to introduce a new recycling bank.

During the next 8 weeks I want to take you on a journey of discovery, and I know I'm going to learn a whole of host of new things myself.

And just with any other diet, there will be regular weigh-ins, starting on Monday, when I will be introducing some of the families, whom I will be personally mentoring over the course of the next couple of months.

But this will not be formulaic. I have no idea of the outcomes, which I confess makes me slightly nervous. At the moment I don't know much about their rubbish, or how low they will go, but I look forward to finding out more as we investigate different lifestyles and recycling issues from all around Suffolk, London, Lincolnshire, Buckinghamshire and even New York City.

So if you want to join in and be part of the conversation, come back on Monday and find out more. In the meantime, if you want to know more about the challenge itself and see what's going to be coming up week-by-week, take a look at the Rubbish Diet Challenge page on this blog, which features links to an online guide to the next eight weeks.

So are you up for it?

I hope so!

And if you want to join in the conversation on Twitter too, tweet @KarenCannard. sharing your results, questions and thoughts, using the hashtag #TheRubbishDiet
________________________________________________________

Background info: The Rubbish Diet Challenge is based on my own experience of taking my local council's Zero Waste Week challenge in 2008.  As a result, our family's household waste reduced from almost a full wheelie bin's worth of rubbish per fortnight to what now is on average one carrier bag's worth per month.  Since then, The Rubbish Diet has been featured in all sorts of places including BBC Radio 4's Woman's Hour and C4 Dispatches  It also inspired a national Zero Waste Week, which is the creation of Mrs Green over at My Zero Waste.

Disclaimer: If you're looking for picture of a perfectly empty bin, or an all-singing-dancing industry expert, I am not that kind of girl.  I'm simply an average woman, who still battles against her own family's rubbish habits, but who happens to know how to deal with it and has a passion for tickling people into wanting to find out more about theirs.  But I do confess to being a geeky waste groupie and poking my nose into the world of new technologies, meddling with my local council and talking rubbish at conferences.

For more info email: karen[at]therubbishdiet[dot]co.[dot]uk

Saving energy on the hob!

As part of the British Gas SmartMums campaign, looking at ways, to save energy around the home, I have been asked to illustrate some ideas on video.

So here's me, getting underway with Sunday dinner, demonstrating the advantages of using a steamer instead of a hob full of old saucepans.



__________________________________________________

I’m a British Gas Smart Mums Ambassador, working with BritMums and British Gas to highlight energy issues in the home.

Monday, January 16, 2012

The China Study II: Wheat’s total effect on mortality is significant, complex, and highlights the negative effects of low animal fat diets

The graph below shows the results of a multivariate nonlinear WarpPLS () analysis including the variables listed below. Each row in the dataset refers to a county in China, from the publicly available China Study II dataset (). As always, I thank Dr. Campbell and his collaborators for making the data publicly available. Other analyses based on the same dataset are also available ().
    - Wheat: wheat flour consumption in g/d.
    - Aprot: animal protein consumption in g/d.
    - PProt: plant protein consumption in g/d.
    - %FatCal: percentage of calories coming from fat.
    - Mor35_69: number of deaths per 1,000 people in the 35-69 age range.
    - Mor70_79: number of deaths per 1,000 people in the 70-79 age range.


Below are the total effects of wheat flour consumption, along with the number of paths used to calculate them, and the respective P values (i.e., probabilities that the effects are due to chance). Total effects are calculated by considering all of the paths connecting two variables. Identifying each path is a bit like solving a maze puzzle; you have to follow the arrows connecting the two variables. Version 3.0 of WarpPLS (soon to be released) does that automatically, and also calculates the corresponding P values.


To the best of my knowledge, this is the first time that total effects are calculated for this dataset. As you can see, the total effects of wheat flour consumption on mortality in the 35-69 and 70-79 age ranges are both significant, and fairly complex in this model, each relying on 7 paths. The P value for mortality in the 35-69 age range is 0.038; in other words, the probability that the effect is “real”, and thus not due to chance, is 96.2 percent (100-3.8=96.2). The P value for mortality in the 70-79 age range is 0.024; a 97.6 percent probability that the effect is “real”.

Note that in the model the effects of wheat flour consumption on mortality in both age ranges are hypothesized to be mediated by animal protein consumption, plant protein consumption, and fat consumption. These mediating effects have been suggested by previous analyses discussed on this blog (). The strongest individual paths are between wheat flour consumption and plant protein consumption, plant protein consumption and animal protein consumption, as well as animal protein consumption and fat consumption.

So wheat flour consumption contributes to plant protein consumption, probably by being a main source of plant protein (through gluten). Plant protein consumption in turn decreases animal protein consumption, which significantly decreases fat consumption. From this latter connection we can tell that most of the fat consumed likely came from animal sources.

How much fat and protein are we talking about? The graphs below tell us how much, and these graphs are quite interesting. They suggest that, in this dataset, daily protein consumption tended to be on average 60 g, whatever the source. If more protein came from plant foods, the proportion from animal foods went down, and vice-versa.


The more animal protein consumed, the more fat is also consumed in this dataset. And that is animal fat, which comes mostly in the form of saturated and monounsaturated fats, in roughly equal amounts. How do I know that it is animal fat? Because of the strong association with animal protein. By the way, with a few exceptions (e.g., some species of fatty fish) animal foods in general provide only small amounts of polyunsaturated fats – omega-3 and omega-6.

Individually, animal protein and wheat flour consumption have the strongest direct effects on mortality in both age ranges. Animal protein consumption is protective, and wheat flour consumption detrimental.

Does the connection between animal protein, animal fat, and longevity mean that a diet high in saturated and monounsaturated fats is healthy for most people? Not necessarily, at least without extrapolation, although the results do not suggest otherwise. Look at the amounts of fat consumed per day. They range from a little less than 20 g/d to a little over 90 g/d. By comparison, one steak of top sirloin (about 380 g of meat, cooked) trimmed to almost no visible fat gives you about 37 g of fat.

These results do suggest that consumption of animal fats, primarily saturated and monounsaturated fats, is likely to be particularly healthy in the context of a low fat diet. Or, said in a different way, these results suggest that longevity is decreased by diets that are low in animal fats.

How much fat should one eat? In this dataset, the more fat was consumed together with animal protein (i.e., the more animal fat was consumed), the better in terms of longevity. In other words, in this dataset the lowest levels of mortality were associated with the highest levels of animal fat consumption. The highest level of fat consumption in the dataset was a little over 90 g/d.

What about higher fat intake contexts? Well, we know that men on a high fat diet such as a variation of the Optimal Diet can consume on average a little over 170 g/d of animal fat (130 g/d for women), and their health markers remain generally good ().

One of the critical limiting factors, in terms of health, seems to be the amount of animal fat that one can eat and still remain relatively lean. Dietary saturated and monounsaturated fats are healthy. But when accumulated as excess body fat, beyond a certain level, they become pro-inflammatory.

Monday, January 9, 2012

Where will it end up? Tracking my mobile with O2 Recycle


Look! That's my scared face, which says, "I don't really want to let go of this phone, but now I'm here and I promised I'd do it, I suppose I'm going to have to let you take it."

Have you ever recycled a mobile phone? 

I hadn't until today, despite having owned six of the things ever since I got my very first phone in 1998.  Look, it was such a momentous occasion back then, we even captured it on camera!  It was so big, I almost needed two hands to hold it up my ear!

Christmas morning, 1998. I'd never wear that dressing gown with FaceTime!

It's sad to think that phone is still packed away somewhere in my loft.  When recovered, it will be like an historic artefact from the days when phones were phones, not the mini computer devices that they are now.  Even though I have no use for it, it will probably be very hard to give up.  You see, I really do get attached to my phones for all sorts of odd reasons, whether they remind me of a time when I had a cool job, or contained the recording of my toddler telling me he loved me, or even symbolise the day I jumped into a swimming pool to rescue my drowning four-year old, with my phone in my back pocket.

There is one phone that I've not particularly been attached to though and that's my Nokia N97.  It might have been great at getting me onto Twitter and Facebook and juggling my multi-media usage, but I haven't half given it a good battering these last few years. Its time was definitely up twelve months ago, not least because the back-end would fall off at impromptu moments, It's also developed several other features that are noteworthy of its early demise, including the semi-detatchment of its silver fascia as a result of recent contact with the floor.  Then there's the way it would suddenly reboot while I was surfing the mobile net.

However, if it hadn't been for a discussion with some friendly folk from O2, this phone would be sitting in the drawer that's now dedicated to out-of-date gadgets and electronic leads, while I enjoy my more up-to-date technology.

I'd explained to O2 that given my bizarre attachment to old devices, I would only ever recycle one of my phones if I could be convinced that it was worthwhile.  After all, I'd much rather keep it in a drawer than go to the trouble of stripping off the data, just for it to be taken apart.

They then reassured me that just because my phone looked like it was due for the scrapyard, that wasn't necessarily the case and that it would most likely be refurbished and sold on as a reconditioned device, probably in an overseas market.

Suddenly I was interested in finding out more.

I wanted to know exactly where my phone would end up.

And I wanted to know the story of who would be using it.

I asked O2 whether we could do that, and after some phone calls around head office and to their recycling company Redeem, they said yes.  We could certainly track my old Nokia to its end market and depending on the privacy wishes and language capabilities of the new owner, it may be possible to discover the other information too.

And that got me very excited.

So, with all my photos copied, contacts deleted and messages stripped, I skipped off to our local O2 store this morning to do the deed.  Well, I say I skipped.  Actually, for some reason, I was very nervous.  I wanted reassurance that no sensitive data, or remote access to my emails or online accounts could be retrieved from my old phone, once I handed it over. 

Glendon, the Store Leader, reassured me.  In fact, one of the first steps was to restore the phone to its factory settings and ensure that everything had been deleted off.


The rest of the process was very straight forward, confirming that I should hopefully get around £32 for my old phone, which will soon be credited to my bank account, without me having to lift a finger.


It was really that simple, I'm now wondering what the fuss was about!  Look, I'm now looking much happier about letting go of that dodgy old phone and setting it free for refurbishment and onto pastures new.



By tomorrow, the phone will be somewhere in Scotland, being refurbished by O2's recycling partner Redeem, and once it's passed quality control, it will be despatched onto its journey, where it will be tracked all the way.

Apparently it should only take two weeks until it reaches its end destination.  Hopefully then it will quickly find its way to its new owner and I then hope they will get in touch.  It's risky I know, but I've sent them a message with my email and phone number.

Oh gawd, I could be opening up a whole new can of worms, but it would be exciting to find out with whom it ends up and to discover what really happens when a phone gets recycled.

_________________________________________________________

If you're interested in recycling your old phone for cash, there are many ways in which you can do it, but it you wish to use O2's service, you can recycle by post and fill your details online, or pop into a store near you.  You don't even need to be a customer.  More information is available at www.o2recycle.co.uk.  O2 don't make any profit from this service.  All proceeds from their sales go to their charity Think Big, which supports community projects that help young people.   Other gadgets such as iPods, cameras and even routers can also be recycled, although these are not processed on a cash-back basis.

Ground meat treats: Beef and bison meatza

At the time of this writing, there was no Wikipedia article for the term “meatza”, which surprised me a bit given the number of recipes on the web. In fact, I could not find anything concrete about the dish’s tradition or  history.

Another thing that surprised me about this dish is how much my family and I like it. It has become a regular weekend treat for us for quite some time now.

The recipe below is for a meal that feeds 4-8 people. Like in my previous recipe for a zucchini and onion meatloaf (), the ground beef used here has little fat, and thus a relatively low omega-6 content. Most of the fat comes from the ground bison, which has a higher omega-3 to omega-6 ratio.

- Prepare some dry seasoning powder by mixing sea salt, parsley flakes, garlic powder, chili powder, and a small amount of cayenne pepper.
- Mix 2 lb of very lean ground beef (96/4) with 1 lb of ground bison.
- Add the dry seasoning and a whole egg to the ground meat mix.
- Vigorously mix by hand until you get a homogeneous look.
- Place the mix into a sheet pan coated with olive oil. Richard’s suggestion of creating edges helps keep the sautéed vegetables on top, when they are added later ().
- Preheat oven to 375 degrees Fahrenheit.
- Bake the meatza for about 15 minutes.
- Grate 1 lb of aged cheese.
- Slice one tomato, half an onion, and one green bell pepper, and sauté them in olive oil.
- Drain the meatza after if comes out of the oven, and add the sautéed vegetables to the top, together with half a can of tomato sauce.
- Add the 1 lb of grated aged cheese on top of the vegetables and tomato sauce.
- Return meatza to the oven, still at 375 degrees Fahrenheit, and bake it for about 10 minutes.


The photo montage above shows a side dish of baked potatoes and zucchini. That is optional, as the meatza has vegetables added to it. I usually cut the meatza into 8 rectangular pieces. Each rectangle will have about 50 g of protein and 20 g of fat. The fat will be primarily saturated and monounsaturated (both healthy), with a good balance of omega-3 and omega-6 fats. Each piece of meatza will also be a good source of vitamins B12 and B6, niacin, calcium, zinc, selenium, and phosphorus.

Wednesday, January 4, 2012

My 5 year phone challenge....eeek!


I'm not sure whether this latest confession will demonstrate my inner lunacy or permanent state of wishful thinking, but eh oh, I'll show and tell and see what comes.  I'd be interested in the debate.

The thing is, I've just got a brand new spanking smartphone, an all singing and dancing top model iPhone.  It's been on my geeky-gadget list for the last 18 months and as my old phone began to fall apart / regularly freeze / randomly self-boot .... along with many other tedious failures, the seduction of the iPhone became more and more tempting, so much so that it looked as though finally it would make it to my Christmas list for 2011.

And hooray, it actually did arrive, but not quite as I'd expected (there'll be more on that later).  However, with such a frivolous addition to my gadgetry, it arrived with a new personal goal that will definitely challenge the way I think about about new technology, especially mobile technology.

You see, I am a bit of a gadget girl and since the introduction of smartphones that don't just keep you connected to the whole social-media universe out there, but come packed with video functionality and access to multimedia entertainment, I have found it harder to step back to the days when a phone was simply a phone.  I have wanted to keep pace with all the shininess that such a mini-computer in one's pocket can bring. 

My new iPhone will be the third smartphone I've owned in five years - although admittedly the first one only gave up the ghost as a result of it being in my jeans pocket, when I saved my youngest son from a potential drowning incident a few years ago.

The second phone, its replacement, has been causing me nothing but bother for the last 15 months, mainly though collateral damage, but has also developed a very clunky feel about it compared to other touch screen technology.  Consequently, my shiny new acquisition already offers much hope of a more streamlined and much more enjoyable experience in keeping me connected to the outside world of work, rest and play.

But the challenge I've set myself is to try and keep hold of this phone and keep it functioning for FIVE WHOLE YEARS!

I know I've not set myself a very good track record so far.

But aside from my accident-prone ways and technological desire, I hope this self-imposed challenge will not only encourage me to focus on the longevity of possessions, but will also bring into focus the challenges we, as consumers, have in a constantly fast-moving technological world.  And this challenge is not new. For decades, built-in obsolence has been a key consumer issue as have opportunities for exciting applications only being realised as a result of hardware innovations becoming available.

And let's face it, I am grateful for such advances in technological science.  After all, watching movies on our smartphones would not be so gratifying if we had to plug in a portable DVD player to do so.

Of course, opinions vary.  There are many friends who have told me that I've got no chance, mainly thanks to Apple's proprietary systems as well as the company's speed of innovation and all round creator of consumer desire.

But then, there are others who say that this iPhone, with all its latest technology and mod cons should see me through the five year period quite easily. 

So I guess the proof will definitely be in the pudding -or rather the apple pie -  and I'll just have to wait and see.  But I am going to try damn hard, against a world of high-speed technological change, to remain satisfied and keep hold of this phone for five years.  And I will be delighted if I can do it.

But for those who know better than me, or indeed know me better than myself,  I'd love to hear what you think.

_______________________________________________________

Disclaimer.  In the spirit of blogger openness, I feel it right to declare that my lovely new phone was a surprise thank you gift that came out of the blue from the folks at O2, as a token of appreciation for the free-time I dedicated a few months ago to brainstorming a whole host of campaign ideas for a phone recycling project that's coming up soon.  There will be more on that next week, when along with other bloggers who have now signed up for the campaign, I will be relinquishing my old phone for recycling and tracking to see where it goes.  And would you believe, for many reasons, I have never recycled a phone before.  So watch out for all that comes with that next week!

 
Design by Free WordPress Themes | Bloggerized by Lasantha - Premium Blogger Themes | Justin Bieber, Gold Price in India